Contact Form Audit
I test every form on your site. Does it work? Does it send to the right email? Does it confirm submission? A broken form is a silent killer. Visitors try to reach you and get nothing.
What I fix
Find the leaks, fix the leaks
Phone Number Visibility
Your phone number should be impossible to miss on mobile. I check placement, size, click-to-call, and contrast. Most local businesses lose calls because the number is buried in the footer.
Call-to-Action Clarity
"Contact us" is vague. "Book your free estimate" is specific. I audit your CTAs for clarity, placement, and urgency, then rewrite and reposition them.
Page Speed Impact
A 1-second delay in load time can cut conversions by 7%. I measure your real load speed on real mobile connections, find the bottlenecks, and fix them.
Trust Signals
Reviews, certifications, guarantees, and local presence all build trust. I audit what you have and where it appears, then add what's missing and put it where visitors actually look.
Mobile Experience
Most conversion audits focus on desktop. I focus on mobile, because that's where your local customers are. Thumb-friendly buttons, readable text, forms that work on a phone.
How it works
From traffic to calls
Conversion Audit
I go through your site page by page, testing every form, checking every phone number, timing every load. You get a written report showing every leak and what it's costing you.
Fix & Test
I make the fixes: new forms, better CTAs, faster loading, trust signals, mobile improvements. Every change is tested on real devices before it goes live.
Measure & Optimize
After launch, I watch your conversion numbers for 30 days. Form submissions, phone clicks, time on page. If something isn't working, I adjust.
Typical fixes
The leaks I find most often
Forms That Go Nowhere
The form submits but the email never arrives. Or it lands in spam. Or it goes to an old address no one checks. I test every form end-to-end and fix the delivery chain.
Phone Numbers You Can't Tap
On mobile, your number should be a single tap to call. If it's plain text, or the link is broken, or it's too small to hit, you're losing calls. I fix the tap targets and test on real phones.
Pages With No Next Step
A visitor reads your service page, likes what they see, and then... what? If there's no clear next step at the bottom, they leave. I add a specific one to every page that needs it.
Best for sites that get traffic but no calls
If you're spending money on ads or SEO and getting visitors but not calls, conversion optimization is the missing piece. The traffic is already there. Something on your site is stopping people from reaching out. I find what, and fix it.
This works best for sites with steady traffic. If almost no one visits your site yet, start with local SEO and come back to this. And if the site is too old or too broken to be worth patching, a redesign fixes conversion and speed in one pass. Not sure which you need? That's what the free strategy session settles.
Common questions
How much does conversion optimization cost?
It depends on the size of your site and how many leaks the audit turns up. Some sites need one afternoon of fixes. Some need a real overhaul. You get a fixed price after the audit, before any fix work starts.
How long does it take?
Most projects take 1 to 2 weeks: a few days for the audit, a few for fixes, a few for testing. Sites with lots of forms or pages can take longer. You get a clear timeline after the audit.
Can you optimize a site you didn't build?
Yes. I can work on most sites built on WordPress, custom HTML, or common platforms. During the audit I assess what's possible on your platform. If it's too limiting, I'll recommend a rebuild instead and tell you why.
How do you measure results?
I set up tracking for the numbers that matter: form submissions, phone clicks, and where possible, actual calls. You get a before-and-after comparison, not a vague "engagement is up."
Stop losing leads to fixable problems
Book a free strategy session. I'll audit your site and show you exactly where visitors are giving up.
Book a Free Strategy Session